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Posts and Insights
What every post can do from the list, how retries work, and the delivery stats that say what broke.
On this page
Posts is everything you have written, and what happened to it. Insights is how publishing has gone over time.
Posts
The tabs filter by state — All Posts, Scheduled, Published, Failed and Drafts — each with its count. All accounts narrows the list to one account, and the search box matches the post text. The tab and account stay in the address, so reloading or sharing the link keeps them, and coming back from editing a post returns you to the same tab, account and search. Every card shows the accounts it goes to, the text, its images or video, and when: Will publish with the time in your own timezone and how far away it is, Due once that time has passed, Started while it is being sent, or Published, or when a draft was last edited. A video shows its cover and loads only when you press play.
A thread shows its first post with its images, and N more posts in this thread under it. Pressing that lists the rest in order, each with its own text and images, and Show less folds them away again. A search that matches only a later post opens the thread so you can see the match.
A post being sent right now is marked Sending and offers nothing to press until it is done; the list refreshes on its own every few seconds while anything is sending, and every half minute while a platform is processing a video. A send that stops answering — Cloudflare cut it off — is given up on after 7 minutes: the card leaves Sending with Reschedule and Cancel again, and the next tick retries it. After five such tries it lands in Failed, with a note to check the account before retrying, since it may have gone out.
What a card offers depends on its state:
| State | Actions |
|---|---|
| Scheduled | Edit Post, Reschedule (an offset or a specific time), Cancel |
| Failed | Edit & re-draft, Post again, Retry (or Retry N failed for many) |
| Published | Post again, which copies it into a new draft; on X, Quote on X, which starts a new draft quoting it |
| Draft | Edit Post, Duplicate, Remove |
Post again and Duplicate bring the media and its alt text along without storing the files again: the copy uses the original’s files, so it takes no extra room in R2. Each post can still change alt text, reorder or remove its media on its own, and a file is deleted only with the last post that uses it. Picking a new cover for a copied video gives that post its own copy of the video first, so the original keeps its cover. The same goes for a file attached from Your media in the composer (Images and alt text).
Edit Post on a scheduled card opens it in the composer, which shows when and where it goes out and offers Change time and Unschedule there too; see Publish now, or schedule.
A post that went to several accounts is one card, with a result per account, so a post that published on four and failed on one shows exactly that. Retrying a card retries only the accounts that failed.
A post that published to every account can’t be edited, since changing it would no longer match what went out. Opening it shows it read-only, with Duplicate to post again to start a copy, which is what Post again does from its card. A post that failed on some accounts stays editable, so it can be fixed and retried.
A scheduled post that fails with something retryable — a rate limit, a platform timeout — is not failed yet: it backs off and tries again on its own, up to five attempts, and only then lands in Failed. A post whose video a platform is still processing is marked Processing instead: it publishes on its own once the platform is done, without spending any of the five attempts (Video). Retry and Reschedule start the five attempts afresh; publishing or scheduling the same post to the same account again does not. The dashboard shows a banner when something has failed, and failure emails can tell you the next morning.
Preview links
To get feedback on a draft without handing out your login, press Share above the composer and then Create link. Anyone with the link can read the draft without signing in: its text as the cards it will post, its images and video, and a version for each platform it is going to whose text you changed. They don’t see which accounts it goes to, or anything else on the instance.
The link shows the latest save, so a reviewer who refreshes sees your newest edits. Each draft has one link: opening Share again shows the same one, New link replaces it (the old one stops working), and Turn off ends it. A link also stops working after 14 days, when the draft is deleted, and as soon as the post publishes to any account. Search engines are told not to index preview pages.
Insights
Insights counts what was published and what failed over the last 7, 30 or 90 days, bucketed by your local days (weeks for 90), with the period before it alongside. Local means your browser’s time zone: the app records it when you open it, so the days follow you if you move or travel.
- Published, with the change against the previous period as a signed count.
- Scheduled, with how long until the next one goes out.
- Last post, so a week where nothing went out is obvious.
- A chart of posts per day, as Bars or Cumulative against the previous period. Hover, tap or use the arrow keys to read any day; red dots mark days with failures.
- The failures, grouped by reason — a platform-wide problem reads differently from one bad post — with a link to review them in Posts.
- A row per account, including disconnected ones, which are kept and marked Archived so their history still counts.
Where to go next
- Scheduling — the tick that publishes a scheduled post, and the failure emails.
- Writing and publishing — editing a post you opened from the list.
- Troubleshooting — when scheduled posts stay scheduled.